We're betting they already have it. Diesel's Fall/Winter 2010 Collections of just about anything, but for our purposes, especially their 'Intimates' are being promoted by the tag-line/theme of Be Stupid (Go ahead, click the link. It would be stupid if you didn't).
Aside from hip hipsters and pretty panties, they're also hawking their shades and other eyewear, which seem to afford some degree of privacy. As private as it gets when you're stripped to your camisole and panties with balloons and candle-lit cupcakes on a subway train, anyway..
If she had just read this post before a few books from her local library, she may have felt less exposed if she'd worn shades instead of her specs.
Of course, if you're looking for better reading material..
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Passionata's Passio line has a clean-but-still-detailed design to it. The lady is wearing the collection's push-up bra and matching briefs. You may think the best feature(s) are above. I'd say she'd be fine pushed-up or not, as long as you can also enjoy the feature below of the full-back ribbed cotton panties covering a very nice contour.
Who says enhancement - or thongs - are always good things? But, if you insist on judging the contrast..

Hopefully, you're wearing something special in celebration (and all those who insist commando is the way to go, go along just this once.. sort of like everyone being Irish on St. Patrick's Day).
The folks behind it, freshpair.com, are having their celebration on-line as opposed to taking over New York City's Times Square (above and below) as in years past (can't rain, no expensive NYC permits, parking's better, no one catches a cold, or gets arrested, right?) Considering we hold a celebration of lingerie and underwear on-line all the time, makes sense to us.
They also did a little research this year, and uncovered the following:
24% of American men have a lucky pair of underwear
40% of men prefer briefs and 10% boxers;
the rest either are wearing trunks, boxers briefs, thongs, or nothing
34% of American women match their bras to their panties
26% of women prefer bikini briefs
21% of women prefer briefs
21% of women prefer thongs
18% of women prefer boyshorts
4% of women prefer other styles
(so that's who's been buying bloomers..)
For those who don't care for the Nothing option, through August 14th you can enter to win part of 5000 pairs of underwear (as we speak, my girlfriend is not doubt signing up for a couple hundred more email accounts..)
By coincidence, just in time for this year's celebration, Kylie Minogue (no stranger to lingerie) has a new video that reminded those behind the celebration of panties and boxers of days gone by as well..
OK, that's the trailer - since they'd rather not have people embedding it in blogs (and, oh, I dunno, promoting the song?) click below and be prepared to head to You Tube for the entire production.. and it is that..